Storyteller and Cultural Strategist

Clarity across cultures, conflict and human responsibility

I help people and organisations understand each other across cultures, and tell the human stories that make that understanding stick.

Ahmad Joumaa
Writing, lectures and projects with
  • Royal Library Denmark
  • Kulturmonitor
  • Dagbladet Information
  • Museum Sønderjylland
  • Sønderborg Municipality
How I can help

Three ways to work together

01

Lectures and talks

Six lectures on culture, identity, Arabic literature and the modern Middle East. Clear, warm and free of jargon, for universities, libraries, workplaces and festivals.

See the lectures
02

Writing and cultural advice

Essays published in Kulturmonitor and Dagbladet Information, and practical advice on how ideas, people and messages travel between cultures.

Read the writing
03

Stories for organisations

With Riwaya Studios, the Doha studio I co-founded, I help organisations and brands find the human story in their work and tell it on screen with care and craft.

Start a conversation
What people say

In short, we had all become a little wiser.

Elsemarie Dam-Jensen, former Museum Director, Museum Sønderjylland

Although a historical overview might sound dry, Ahmad made it lively and engaging.

Anders Busk, Head of District Libraries, Gentofte Municipality

Ahmad is an excellent communicator who was in high demand for various themed events afterward.

Vibeke Nielsen, Project Manager, Royal Library Denmark
Ahmad Joumaa at the Rafah crossing
Latest writing

My year in Gaza's tent camps taught me that humanity is not an idea, it is an obligation

After nearly a year among Gaza's tent camps, a reflection on how easily comfort blinds us, and why compassion asks for more than sympathy. First published in Dagbladet Information.

Read the essay
Portrait of Ahmad Joumaa
About Ahmad

From Denmark to Doha

Raised in Denmark after early displacement. Educated in politics and philosophy at the University of London. Shaped by more than a decade of work in education, libraries and integration, and by humanitarian work in Gaza, Egypt, Afghanistan and near the Sudan border.

Today I am based in Doha, where I co-founded Riwaya Studios to tell stories between the Arab world and the wider world.

More about me

Have an event, a project or a story in mind?

Tell me what you are planning, and we can take it from there.